Tools Used: Adobe Photoshop
Roles: Art Direction
Team Size: Individual
Windex
When you use Windex, your glass will be streak-free and sparkling clear, making birds your new enemy. Insight: People take pride in a spotless home — especially when it comes to surfaces that should disappear, like glass. The ultimate proof of a clean window isn’t compliments… it’s invisibility. Idea: Windex doesn’t just clean your windows — it erases them. This campaign exaggerates the product’s power with over-the-top scenarios of birds flying straight into seemingly nonexistent glass. It’s visual proof of Windex’s unbeatable clarity.
