AAF Austin - Gold
Tools Used: Adobe Photoshop, Adobe Premiere Pro
Roles: Art Direction
Team Size: Individual
RUBBERMAID
Rubbermaid keeps your food fresh. But how fresh? Fresh enough that you might just hear animal noises coming from the fridge. Insight: People often forget leftovers, produce, and meal prep because it loses appeal the longer it sits in the fridge. Freshness isn’t just about preservation — it’s about keeping food exciting, desirable, and worth coming back to. Idea: Rubbermaid’s freshness-sealing containers do such a good job, your food stays vibrant, flavorful — and maybe even a little… animated. This playful campaign leans into hyperbole in a fun and sensory way to dramatize freshness and turn Rubbermaid into more than just storage — it’s a freshness-preserving experience.
