Tools Used: Adobe Photoshop, Adobe Illustrator
Roles: Art Direction
Team Size: 3
Strava
STRAVA is a social network app that allows users to track and analyze their physical activity. Insight: There is a social compulsion to log your activities on Strava to prove to your friends and followers that you did it. Thus, even in the most dire of circumstances, users will ensure their activity is recorded on Strava. Idea: Create comic strip style stories where characters go out of their way to document their wildest adventures. Because if they didn’t record it, did it even happen?
