Tools Used: Adobe Photoshop
Roles: Art Direction
Team Size: 2
Folgers
Foglers is old school. The original, classic roast. We’re here to remind people to re-embrace the simple, black coffee. Straight up. Insight: In a world full of complicated coffee orders and artificial energy boosts, many crave the authenticity and simplicity of a classic black coffee — bold, honest, and reliable. Idea: Foglers isn’t just coffee; it’s a return to roots. This campaign celebrates black coffee as the original, unapologetic pick-me-up — no frills, no gimmicks, just pure, bold flavor. Through nostalgic visuals and straightforward messaging, we invite a new generation to rediscover the power and purity of black coffee.
