Tools Used: Adobe Photoshop
Roles: Art Direction, Copywriting
Team Size: Individual
Cybertruck
With its futuristic style and incredible performance, the Tesla Cybertruck puts alien technology in your hands. Insight: Today’s drivers are no longer impressed by traditional performance specs—they want to feel like they’re driving something radically different. With the rise of AI, space exploration, and boundary-pushing tech, people crave experiences that feel like the future in motion. Idea: The Tesla Cybertruck doesn’t just look futuristic — it is futuristic. This campaign positions the Cybertruck as something that feels like it doesn’t belong on this planet… and yet, it’s here, and it’s yours to command.
