Tools Used: Adobe Photoshop
Roles: Art Direction
Team Size: 2
A1 Sauce
You know it. It’s a staple. You grew up seeing it on every steakhouse table, right next to the salt and pepper. But your plate looks different now. Cauliflower steaks. Tofu patties. Bean burgers. You’ve changed the way you eat — but not the flavors you crave. A.1. — The Taste You Can’t Quit. Insight: Modern eaters are redefining their diets, not their cravings. Even as more people move toward plant-based meals, the desire for bold, nostalgic, savory flavor hasn’t gone anywhere. Idea: This campaign repositions A.1. as the go-to flavor boost for the new meatless generation. Whether you're grilling portobellos or air-frying lentil patties, A.1. brings that same rich, craveable intensity that made you fall in love with it in the first place.
