Tools Used: Adobe Photoshop
Roles: Art Direction
Team Size: Individual
Pop Rocks
Pop Rocks brings the boom to your mouth. These small crystals feel like an explosion of color. Insight: In a candy aisle full of soft, sweet, and predictable treats, kids (and nostalgic adults) still crave something that feels wild, surprising, and loud — candy that’s an experience, not just a snack. Idea: This campaign turns every pack into a mini fireworks show for your mouth — a sensory explosion of sound, fizz, and color.
