Our agency developed a full suite of out-of-home and digital ads to promote Dell’s AI-powered laptops. From eye-catching billboards to targeted social content, every piece was designed to reflect the campaign’s message and show how Dell’s technology fits seamlessly into real life.
To bring the campaign to life, we wanted to end with an activation. Something experiential that showcased the real impact of Dell’s AI technology. We designed an interactive experience set in Austin, the birthplace of Dell, to connect the brand’s roots. The activation aimed to show how this tech can empower people in real, tangible ways, making everyday life smoother, faster, and more purposeful.
The result was an interactive booth at Circuit of the Americas in Austin, Texas, bringing together the high-speed energy of McLaren F1 and the cutting-edge tech of Dell. The booth gives fans a hands-on experience with the same AI-powered devices that support McLaren’s racing team, bridging the gap between elite performance and everyday innovation.
